Espaço Lupo

Espaço Lupo

Tradition, innovation, and legacy in one place

Espaço Lupo is an invitation to dive into the history, culture, and identity of one of Brazil’s most beloved brands. Located in Araraquara, São Paulo — the birthplace of Lupo since 1921 — the space celebrates over a century of dedication to fashion, well-being, and the advancement of the Brazilian textile industry.

More than a memory center, Espaço Lupo is a living environment that connects past, present, and future. Visitors have the opportunity to explore key milestones that have shaped Lupo’s legacy — from its first knitting machines to the cutting-edge technology driving the brand today.

The space also hosts events, exhibitions, and experiences that celebrate design, people, and sustainability. It’s a meeting point for generations, where stories intersect and are constantly renewed.

Schedule your visit

If you’re interested in getting to know Espaço Lupo up close, please fill out the form below with your information. Our team will get in touch to confirm the details and schedule your visit.

We look forward to sharing with you this experience that connects tradition, innovation, and history.

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